Original Advertising Maquette for Cidre Ruwet, Thimister, c. 1950s

A remarkable original advertising maquette for Cidre Ruwet from Thimister, Belgium, presumably created as a design for a glacoide or printed advertising sign, c. 1950s.

Dimensions: height 34.5 cm, width 24.5 cm, depth 0.5 cm.

The work shows a dynamic composition with an angled bottle of Cidre Ruwet placed above a strong red-and-white logo. The combination of hand-painted elements, carefully composed typography and an applied cut-out image of the bottle gives the piece the character of a professional mid-century advertising design. In the lower right corner, the design is signed in pencil.

On the reverse are pencil notes with amounts and calculations, presumably related to the quotation or production of the design. This makes the piece especially interesting as original studio or design material, rather than simply a later decorative print.

Ruwet was a Belgian cider producer from Thimister, in the Pays de Herve, a region known for its orchards and fruit production. The strong graphic composition, angled bottle, red logo and typical fifties look fit beautifully within Belgian advertising design from the mid-20th century.

The work is framed in a metal frame. It shows normal age-related traces, light spotting, small signs of use and patina to the paper and frame, consistent with its age and its original use as an advertising design. These traces add to the authenticity and charm of the object.

A rare and highly decorative Belgian advertising object, ideal for lovers of vintage advertising, café and bar interiors, Belgian brand history and unique graphic objects with a clear mid-century character.