Rare Japanese Enamel Advertising Sign – Asahi Aroma, Showa Period

Dimensions: Height: 30 cm, Width: 45.5 cm

The sign advertises the flavor enhancer Asahi Aji (あさひあじ / 旭味), produced by Asahi Kasei (旭化成).

The design features playful, period-typical typography in vibrant red and white lettering, highlighted by a cheerful cartoon figure – a yellow chick wearing a chef’s hat. The bold use of primary colors — yellow, red, and blue — makes this sign a true eye-catcher, perfect for a vintage kitchen, a collector’s space, or as a decorative accent in a contemporary interior.

Equipped with two practical mounting holes along the top edge, the sign is in beautiful vintage condition, with light signs of wear consistent with its age.