Rare Enamel Advertising Sign, 'Hi-Earth' Insecticide, Shōwa Period, Japan.

A delightful enamel advertisement for insecticide featuring the Japanese singer/actor Hiroshi Mizuhara (水原 弘).

Dimensions: height 45 cm, width 56 cm, depth 0.5 cm.

An original and humorous wall decoration from the Shōwa period (1960s).

ハイアース (Hi-Earth) was a brand of insecticides and other household products manufactured by Japanese company Earth Pharmaceutical. It was particularly popular in the 1960s and 1970s and is often associated with the image of Japanese singer and actor Hiroshi Mizuhara, who appeared in many of its commercials.

The brand's name, "High Earth," is a reference to the company's goal of providing effective and high-quality pest control products. The company's logo featured a stylized globe with the letters "HE" prominently displayed, symbolizing its commitment to global reach and effectiveness.

Hi-Earth's products were known for their innovative formulas and effective pest control. The brand's flagship product, Hi-Earth Aerosol Insecticide, was a popular choice for household use, and its commercials featuring Hiroshi Mizuhara were widely seen and well-remembered.